Today in Dublin as I restocked by store cupboard I began to question the marketing strategy of my breakfast choice. There was an article online this week about Buddhism being the 3 largest religion in Ireland. An it was this revelation that I began to think that while the breakfast is tasty Wholefoods do seem to waltzing on a belief system for profit. When I visited Sri Lanka earlier in the year there was reports of tourists being jailed for disrespecting temples and holy places. There is every chance that I’m over thinking this but I also think that if Wholefoods released “Christian fruit loops” or “Vishnu flakes” as breakfast cereals some people world be upset.